At the beginning of a collaboration we start with an analysis of the current situation and thus capture the status quo of your brand in the digital web.
For this we create competitive comparisons, access online conversations, define benchmarks and identify relevant channels for content distribution or marketing.
We oppose the status quo with the vision and develop a strategy from it. This is deposited with sub-targets, all of which are deposited on the overall objective of the company.
We always define goals according to the smart principle and determine KPIs for all of them, whereby each sub-target can be tracked transparently.