Wine in Black

Online Marketing

Wine in Black is an online shop for selected and exclusive wines from all over the world. In close cooperation with selected winemakers, new premium wines are offered daily.

In 2019 we took over Social Media and Google Ads marketing for Wine in Black. We started with a fundamental analysis of channels and competitors.

Based on this data, we developed a full funnel strategy along the customer journey, which we have been implementing ever since.

Through continuous monitoring and optimization we could improve sales, ROAS and revenue.



Increase of Revenue



Improvement of ROAS