Sonderpreis Baumarkt

Online Marketing

FISHBULL Franz Fischer GmbH is an expanding company with its own retail chain Sonderpreis Baumarkt (currently 275 branches). They sell essential requirements for home and garden in the lower price segment.

We started with a Facebook advertising workshop to teach the basics for marketing on Facebook, such as targeting options and different campaign goals.

In 2018 we took over Social Media and Google advertising

As by now we are responsible for marketing via Facebook, Google Search, Google Shopping and the SEO optimization of the online store.

We have significantly improved the organic visibility and increased the returning visitors score online.

As for paid media, we implemented a successful full funnel marketing strategy along the customer journey and were able to increase revenue on Social Media by 500%, on Google by 200% (YOY).

Successes

200%

Increase of sales through SEA

3x

Improvement of ROAS

500%

Increase of sales through social media