Social Media Marketing
Since December 2018, the NKD Group has benefited from our social media expertise and holistic strategy implementation. The NKD Group is the value retailer and local supplier among textile discounters and offers a wide range of seasonal fashion for the whole family, home textiles and home accessories.
Our collaboration started with a basic situation analysis to capture the status quo. In this context, a competitive comparison was made, benchmarks defined and the relevant marketing channels chosen.
As until now we took over the entire editorial planning for Facebook and Instagram – including post promotion, in-house shootings, community management, influencer marketing and comprehensive channel monitoring. A large part of our work involves social media performance marketing of the products online.
By using Facebook Dynamic Ads, we were able to build and establish a new and profitable marketing channel. We were able to increase the ROAS by 140% through our work.