LICHTENAUER

All-round Social Media Support

The non-alcoholic beverage manufacturer Lichtenauer Mineralquellen GmbH is an independent subsidiary of the family and owner-managed Hassia Mineralquellen GmbH & Co. KG, Bad Vilbel and bottles over 70 different mineral water and soft drinks. It is the biggest regional mineral water brand in Eastern Germany.

Since 2012, we are in charge of Lichtenauer’s Facebook and Instagram channels and create the monthly editorial plans. Our service includes the production of all text, image and video content such as in-house cooking videos or instant experiences.

In addition, community management and influencer marketing are also part of our responsibilities. With successful influencer marketing of the running community, we have been able to expand the community of Lichtenauer, especially in the sports and running scene.

Our social media strategy focuses on the upper sales funnel with the aim of increasing brand awareness and engagement. All contributions are therefore advertised through reach or engagement ads.

Successes

4

inhouse shootings per month

26%

Increase of engagement rate

105%

Increase of Instagram-reach