GESOBAU

Social Media Support – Festival of Lights

GESOBAU had brought various lighting installations to the Berlin’s Festival of Lights in October 2017. We accompanied the event via social media. The aim of the campaign was to pay attention to the installations with positive image effects.

For Facebook, events, videos, carousels and sweepstakes have been designed, created, published and advertised. Special for this project: The visitors of the festival were invited to submit photos of the event. So GESOBAU got a lot of user generated content.

Successes

200k

reach

0,03

Euro Cost per Interaction

250+

competition participants