buecher.de

Dynamic Product Ads

Bücher.de has 7 million products in the online shop and speaks to a very wide target group. The challenge of the campaign was that each individual shop visitor should only be addressed with the products that interest him or her. Thanks to the dynamic product ads from Facebook, we were able to transmit the products of the online store via a product feed to Facebook and only display relevant products to the visitor.

Through the rotation function of the carousel ads, several products can be displayed consecutively and the visitor is guided very personally and individually to the purchase conclusion. Due to the additional targeting (including the persons who didn’t finish the buying process) we were able to reduce shopping cart cancellations by 25% and increase the ROI by 37%.

Successes

37%

ROI increase

65%

lower costs per order

54%

lower cost per click