MEDIA PLANNING &
PERFORMANCE

In order to use media budget efficiently, we identify the right target group. For this purpose, we clarify the following questions within a target group analysis:

Who is your target group?
What makes it different from other users?
What are the needs of the individual target groups?
Which digital channels are you using?
Is the target group available on Facebook or on other social media channels?
How can we best reach them?

A target group analysis is based on customer data, previous campaigns or market studies and is the basis for the creation of appropriate personas.

Facebook and Instagram have long been the most undisputed main channels for social advertising. Excellent targeting and optimized conversion tracking make the platforms highly efficient advertising channels.

Whether dynamic product ads on Facebook or Instagram story ads – we develop solutions tailored to your goals. This is how we bring your product/service to the user.

Most of the access to the internet starts with a search.

Google and YouTube are the two most popular search engines in the world. To place advertising here means to be close to the purchase decision making process.

As a certified Google Partner agency, we have expertise in the entire Google environment (Google AdWords, Google Display network, Google Shopping, YouTube ads). We pass on this knowledge advantage to our customers.

With our workshops you will be fit to create your own campaigns and to optimize them successfully.

In our Facebook advertising workshop for beginners we explain the basics of Facebook advertising. The basics include all information about relevant KPIs, campaign structure, strategic approach, and the customer journey. You’ll also get a detailed introduction to placement, ad types, and targeting.

The Facebook advertising workshop for the advanced is based on the knowledge of the beginner’s workshop and deals with the analysis of existing campaigns. We train you in the implementation of the Facebook tracking pixel and show you the potential of dynamic retargeting, custom audiences and Lookalikes.

Together we set up live campaigns on this basis and apply what has been learned immediately.

In our advertising audits we support you in regular video or conference calls to optimize your ads.

If you want to get more out of your campaigns, we are at your side with our expert knowledge. Thus we train you and optimize your ads at the same time. We

• check your previous ads
• analyze all your advertising accounts (Facebook, Twitter, Google etc.),
• work together to develop optimization measures
• and make adjustments together