With our workshops you will be fit to create your own campaigns and to optimize them successfully.
In our Facebook advertising workshop for beginners we explain the basics of Facebook advertising. The basics include all information about relevant KPIs, campaign structure, strategic approach, and the customer journey. You’ll also get a detailed introduction to placement, ad types, and targeting.
The Facebook advertising workshop for the advanced is based on the knowledge of the beginner’s workshop and deals with the analysis of existing campaigns. We train you in the implementation of the Facebook tracking pixel and show you the potential of dynamic retargeting, custom audiences and Lookalikes.
Together we set up live campaigns on this basis and apply what has been learned immediately.